Trainline wanted a new brand positioning that made their app the focus. Most travel advertising bangs on about being impulsive, adventurous or "dropping it all and having the wind in your hair". But the reality is, travel is a arduous. You don't want any drama, you just want it to work. The Trainline app gives you a wealth of useful travel information ahead of time, so your journey will be "Wonderfully Predictable". 
This is the first iteration of that thought. Hopefully lots more to come.

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