Sales of the Whopper were the lowest in a decade and 63% of the UK didn’t even know what a Whopper was. So, we put a flame-grilled gun to people’s heads and sold Whoppers and only Whoppers in every Burger King in the UK. If anyone tried to order something else, their order was “corrected”. Sales are now up by 16% in the UK. Sometimes no choice is the best choice.