St.John Ambulance
Baby CPR is a tough topic and is one of the most complex first aid lessons parents have to learn. St. John Ambulance wanted to make the lesson as memorable as possible so that parents know what to do should the unthinkable happen. We employed a few nursery rhyme characters, created a babygrow that teaches CPR and a forged partnership with the UK’s biggest retailer Tesco. It was a privilege to work on such a noble cause on such a big scale.
̌
We created a babygrow with all of the baby CPR first aid steps intricately and delicately placed in the design.
And thousands of cute babies wore them.
If history tells us anything, it’s that best way to remember something is to make it rhyme. Enter Nursery Rhyme INC, a crack squad of hall of fame rhymers. BUT, the steps of this lesson are so plentiful and rhythmless that even they found the task impossible. Luckily their fudged effort was memorable in itself.
Most importantly, we saved a baby’s life.