senior copywriter & creative director

Personal Projects

So, this started out as a joke and it's creeping towards becoming something real. The titles of marketing/advertising strategy books have always tickled me. As do the all staff emails requesting copies of them. So one day, in a fit of inspiration and mischief, I decided to send out all staff emails requesting copies marketing books that don't exist, but probably should exist. 

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After the initial confusion over my voracious appetite for imaginary business acumen, the emails took on a cult following. Since then "Acumen Hawk Publishing" has hit Instagram https://www.instagram.com/acumen_hawk_publishing/ I’m currently in ta

After the initial confusion over my voracious appetite for imaginary business acumen, the emails took on a cult following. Since then "Acumen Hawk Publishing" has hit Instagram https://www.instagram.com/acumen_hawk_publishing/

I’m currently in talks with various illustrators who are working on book covers so these pillars of nonsense can come to life. More to follow soon..

Hello, I’m a copywriter and my name is Fred.